Getting Backlinks: Why Do You Need One Way Links To Your Blog?

There are basically two aspects to SEO, "on page" & "off page" optimization.

"On Page" SEO is easy because it's totally under your control. It's simply case of making sure you have optimized your web pages correctly.

OK, so there is a bit more to it than that, like keyword research, keyword density & frequency, which html tags to use, making sure your site/pages are W3 Compliant, using relative/absolute internal linking structures to feed the pagerank where it's most effective, using titles and descriptions that encourage people to click through from the SERP's etc.

But essentially, once you know how to do all that, it's not difficult to get it right for all your pages/sites.

It's also less important in the long run than getting sufficient links to your site/pages from other sites.

Getting links to your site is fundamental to getting visitors, and without visitors all the time, effort and money invested in getting your site up and running, and looking "nice", is irrelevant.

No Visitors = No Point!

So links are essential to the health of your site, and indeed your business, but all links are not equal in value to your site.

Reciprocal links will help, but they are far less effective than one way backlinks, i.e. links from another site where you don't have to link back to them. These "One Way" backlinks will give your site a far greater boost in the search engine results and bring you more traffic, providing of course that you have chosen good (relevant) keywords for your links.

There are many ways of getting these powerful one way backlinks, but most you will have no control over the anchor text used (i.e. keywords) in the link, which means their "power" in unfocused and therefore of less use to you in achieving the targeted keyword results you are looking for.

For example, submitting your site to website directories can be a very effective way of picking up some high quality one way links from high PR sites, but you will seldom be able to choose the keywords/anchor text used for the link, often ending up with the site name as the link.

This is not a waste of time, as the Pagerank passed to your site will, with the correct internal linking structure, be passed on to your sites internal pages, helping them to rank better for their targeted keywords.

I recommend you read the Never Before Offered Backlink Solutions Special Report. It will show you where to find exclusive access to 100's of sites with high PR and post anchor text links to gain one way backlinks and other great stuffs.

26 Key Criteria For Successful Website Development

You know you have a good Website if...:

1. You have a specific niche -- a void to fill in the marketplace -- with the content of your Website. (In other words, your site has a clear purpose, mission.)
2. Your entire Web effort is geared toward a specific target audience(s).
3. You have original content on your Website (not just a list of links) -- even better if it's out-of-the-ordinary. (Content is still king.)
4. You carefully spell-check and proof-read all content you add to your Website. Errors are going to happen, but do the best to minimize them.
5. You don't use massively large fonts, long pages that force visitors to scroll endlessly, flashing or blinking graphics or text, or any other kind of cheesy elements.
6. Your Website is easily navigated, with file names and directories that are both keyword-rich, but also easy to remember.
7. You provide an easy way for visitors to search your Website.
8. Your Website design is consistent on all pages of your site -- and the design has been tested on multiple browser platforms to assure quality appearance.
9. You have a section on what's new to your site.
10. You provide a FAQ (frequently asked questions) link about your Website and/or the focus of your site.
11. You develop custom error pages (especially page not found 404 page) -- which include a site directory, search box, and email contact.
12. You use graphics that are interesting or directly related to your business. Resize graphics to their optimal size -- and always use "ALT" tag to identify all graphics.
13. You provide the ability to communicate (via form or email link) with the person(s) running the Web site and/or top management of your business.
14. You use browser-safe colors that are found in nature and are pleasing to the eye.
15. You don't use frames anywhere on your Website. (Does anyone use frames anymore?) Use tables as a tool for organizing content on your Website.
16. Your Website is quick to load. (Not everyone has broadband!)
17. You provide useful and easy-to-follow links to other relevant Websites.(And have a strategic and relevant linking policy for SEO.)
18. You research, develop, and use relevant keywords on each page of your Website.
19. You use unique meta tags (on each page of your Website) to facilitate better rankings of your Website's pages in search engines and directories -- and then regularly submit new pages to the major search engines.
20. You provide both visitors and search-engine spiders site maps to easily locate all the major pages of your Website.
21. You have a way for visitors to bookmark (especially social bookmarking) key pages of your Website.
22. You provide an incentive for Website visitors to return.
23. Your visitors leave satisfied and prepared to make future return visits.
24. You do your best to keep all your internal and external links functioning properly -- and you have a system in place for locating and fixing broken links.
25. You create a news release archive and/or "press room" to showcase your Website's latest features and developments.
26. You use Google Analytics and Webmaster Tools to be understand the dynamics of your site -- and to help Google (the world's most-used search engine) understand your Website better.

Source: http://www.enhancemymarketing.com/successful-website-criteria.html

Google Analytics

I just added Google Analytics tracking codes to my blogs. I am using AddFreeStats and SiteMeter to track the visits to my blogs. I thought of installing it because I'm pretty sure that it would be more great because I so love Google. haha.

Google Analytics (abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that the product is aimed at Marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and even digital collateral such as links within PDF documents.

Integrated with AdWords, users can optimize online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. These can also be monetized. By using GA, marketers can determine which ads are performing, and which are not, providing the information to optimise or cull campaigns.

GA's approach is to show high level dashboard-type data for the casual user, and more in-depth data further into the report set. Through the use of GA analysis, poor performing pages can be identified using techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.

To read more about Google Analytics, visit http://en.wikipedia.org/wiki/Google_Analytics.

The New Google Analytics

Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.

Discover. Share. Act.

The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

Test your website and increase conversions.

You can now use your Google Analytics login to access Website Optimizer. Find out which page designs, headlines, and graphics convert the most visitors.

Sign up for Google Analytics now.

Stomping the Search Engines 2

I got the notice from Post Fiji yesterday that says I have a parcel. And I just got the letter after a week because it was just yesterday when mom opened our postbox because she went to Nadi for like a week. So yeah. I wasn't expecting anything and I was wondering what could it be. So I went to the Post Office in town a while ago.

I paid $2.40 to get it. But it was okay. Thinking I get a Press Copy of Stomping the Search Engine 2, it's gonna be all worth it! :) I didn't even pay for its Shipping and Handling. According to the receipt, the postage and fees was like $26.22. lol

The package/ parcel contains the DVD (2 discs) and the Premier Issue which contains 45 pages of great content.

I'm currently listening to the DVD and I'm loving it.

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Here's the exact Table of Contents - even though we're giving you this first issue for FREE, we want you to see the level of quality and the amount of VALUE you can come to expect. This thing is FAT at 45 pages, and you couldn't fit more in there with a shoehorn.

Without further ado, here's the rundown:

"It's the Eyes That Buy: Web Design That Subconsciously Controls Your Visitor's Actions"
by Andy Edmonds

StomperNet's Chief Scientist defines the literal, biological ways your visitors experience your site, teaching you how to capitalize on exactly what visitors REALLY see.

Your Result: Create or alter your web design in a way that is easy for the human eye to absorb and watch conversions SOAR!

"How to Interview an Outsourced SEO"
by Jerry West

Jerry teaches you how to properly 'grill' an SEO candidate: what to ask...why you're asking it...and even what the right and wrong answers are! It's almost as good as having Jerry screen your candidates for you.

Your Result: Find the competent SEO professionals in this crowded marketplace... and then put them to work on your site.

"The Keyword Heist Technique"
by Dan Thies

Find juicy traffic your competitors don't know about, and get double the mileage from your typical keyword research efforts.

Your Result: Learn how - exactly - to spy on competitors and swipe their targeted, converting visitors for your own sites (and they won't even know you did it).

"26 Things To Test"
by David Bullock

We said earlier that you can't improve what you don't measure, right? Well, once you measure, how do you improve? Simple. Test, test, test - then TEST AGAIN. Keep the winners, scrap the losers. Okay, great - so what do you test? Start here. Start with David Bullock's cheat sheet list.

Your Result: Through simple tests, you'll see small increases in conversion over time - but in the long run, the differences can be HUGE.

"Ranking on Page One"
by Leslie Rohde

Discover the relationship between content and linking and how search engines' value that relationship. Understanding this simple subject can mean the difference between a page 1 result and not being indexed at all.

Your Result: We think the title of the article says it all!

"Shotgun! Enjoy Galactic-Size Content Distribution Without Ever Leaving Your Home"
by Sherman Hu

StomperNet's resident super-blogger shows you how implementing a simple process in your content creation can exponentially increase the output AND distribution for your messaging.

Your Result: Create and distribute video, audio, and text content SIMULTANEOUSLY - work smarter, not harder.

"Twittering Your Way to Free Traffic"
by Paul Colligan

Twitter: it's hot, it's growing, and Stompers are getting FREE targeted traffic from it all day long. If you haven't started with Twitter yet, consider this a primer.

Your Result: A virtual "click magnet" that works 24/7, and you can maintain (and GROW) it in a few minutes a day.

"Ultimate Video Article Marketing"
by Mike Stewart

Source, create, and master the art of online video, PLUS maximize traffic once you have your video "in the can." If you're considering adding video marketing to your business mix, this will get you started with minimal muss and fuss.

Your Result: Churn out videos with the greatest of ease, and do it with the simplest and least intimidating setup ever.

"Mad Skillz: We Haz Them - The Vision Mindset vs. The Process Mindset"
by Andy Jenkins

A little inspirational piece I wrote to share what drove me to start (and more importantly - keep WORKING on) - my first Internet company. I tried to be funny and inspiring, insightful and eye-opening, irreverent and thought-provoking. I'll let you decide. :)

Your Result: An invigorating kick-in-the-butt when you need it most.

"Email Blastoff: Design Your Email to Make Your Customers Open, Click and Buy"
by Audrey Kerwood

Tackle this very accessible way to market your physical products through high-impact graphical HTML email campaigns. Lists are NOT just for internet marketing "guru" types.

Your Result: Get that list of prospects and turn them into buying customers - turn your customers into REPEAT customers.

"The Social Media Survival Guide: A Twitter Case Study"
by Dave Taylor

We told you Twitter was hot. Check out this interview Dave conducted with a successful online entrepreneur to find out exactly how she uses Twitter to maximize her business.

Your Result: Enhance your customer relationships using a tool most people think is a waste of time.

"Speed Matters"
by Brad Fallon

An insightful look into why the old maxim of "bigger" being "better" simply no longer applies. Now, a company of any size (even yours!) can clean up in a marketplace, just by being quicker on the draw!

Your Result: A new approach to your game plan will rev up your company...and your profits.

"Armor Piercing Emails: Deliverability De-Mystified"
by Tom Ham and Colin Theriot

Take a peek into how StomperNet handles deliverability issues for our own email campaigns, and get the nitty gritty on getting YOUR messages in the inbox, not the spam folder.

Your Result: 98+% Delivery Rates - we get 'em, and tell you exactly how.

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I will keep you guys updated a I go through this amazing Press Copy I got. Meanwhile, I encourage you to get your own copy from HERE. It is FREE, you only have to pay for Shipping and Handling ($9.95 for US, International is based on country).

"Stomping the Search Engines 2"
is about FREE TRAFFIC.

Search Engine Optimization And Why You Gotta Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.